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Rele LagudaAction-Based Psychology Consultant
For food, drink & fitness ecommerce brands

I help food, drink and fitness ecommerce brands unlock hidden conversion levers using behavioural psychology.

My work helps food, drink and fitness ecommerce brands understand how people really decide, and build marketing that fits human behaviour instead of fighting it.

Get your ABP auditSee case studies
What your audit scores
  • Friction & Ease
  • Framing & Perception
  • Status & Safety
  • Motivation & Commitment
  • Social Proof & Influence
  • Emotional Resonance & Story
  • Environment & Choice Architecture
OptimisedEmergingOpportunity
Trusted by:[Client logo][Client logo][Client logo][Short client testimonial]
Services

Behavioural psychology, applied to every step of your buyer journey

Most brands only speak to one decision system. I make sure your site wins the emotional decision and gives buyers the logic to justify it.

Full ABP Conversion Audit

Your site scored against every ABP lever, from friction and framing to social proof and choice architecture, with clear priorities.

Friction Mapping & Optimisation

I find the cognitive, visual, process and emotional friction slowing buyers down, and remove it from homepage to checkout.

Choice Architecture & Pricing

Defaults, contrast positioning and simpler choices that guide shoppers to the bundle or plan you want them to pick.

Homepage First-Impression Review

Clarity, identity, salience and trust in the first three seconds, so the right visitors know they're in the right place.

Identity & Status Messaging

Copy built around your primary buyer archetype, so customers see who they become when they choose your brand.

Persuasion Loops & Smart Upsells

Post-purchase upsells, habit cues and rewards that turn a first order into repeat purchases.

The audit offer

The ABP Conversion Audit

Every hidden friction point on your site is costing you sales you never see. The audit finds them, ranks them and tells you exactly what to fix first.

1
Share your site and goalsTell me your audience, key pages and the metrics that matter.
2
I audit across seven ABP categoriesEach lever scored Optimised, Emerging or Opportunity, with the reasoning behind it.
3
You get your report and priority fixesYour top strengths to keep and your biggest opportunities, ready to act on.
What you get
  • Every ABP lever scored, with evidence
  • Top 5 things your site does well
  • Top 5 opportunities to boost conversions
  • Practical recommendations for each fix
  • [Walkthrough call – optional]
[YOUR PRICE]Delivered in [X] working days · [Your guarantee]
Book your ABP audit[Only X audit slots each month – use only if true]
Case studies

Hidden levers, found and fixed

How food, drink and fitness brands turned behavioural insight into more conversions.

[Product photo – food brand]
Food

[Client name]

Challenge: [What was holding conversions back]

ABP levers used: [e.g. friction mapping, default bias]

[Result, e.g. +X% conversion rate]

[Product photo – drink brand]
Drink

[Client name]

Challenge: [What was holding conversions back]

ABP levers used: [e.g. social proof, loss framing]

[Re